Who would have though twenty years ago that more or less everyone today would have their own website or blog? With all the competitively low priced website and blog hosting services available, not to talk about the number of free hosts, making and uploading a website is very effortless. I’m not joking, even my Grandfather has his own blog about bird watching rofl.
A general question that all new and old web publishers and bloggers ask is, how do you get a higher website rank and how to get more traffic?
Increasing your website’s rank on Google and other search engines is easy, but the biggest problem people face in achieving this is misinformation. There are many search engine optimization (SEO) programs available for web publishers, but unfortunately the majority of these products are very expensive and generally do not work.
In general, the majority of SEO programs have three familiar characteristics; they all promise to make additional web traffic and to get your site ranked higher on search engines, every product comes with a very high price tag, and none of these programs thoroughly explain how their software works in relation to how search engines index websites.
That being said, how is increasing a website’s search engine rank easy, as I so boldly put?
Understanding how search engines index websites gives you the ability to allocate time on methods that work so that your sites will rank higher and get additional traffic.
For starters, understand that the algorithms that are used by all search engines are unique, constantly being altered, and WILL In no way BE DISCLOSED. There are many SEO programs that may argue otherwise and state that this information is known, and cannot be shared because it’s proprietary information. But the truth is that they don’t know any more about Google’s algorithm than the next guy.
What is known from web conferences held by Google is that the specific most valuable measure used by search engines when ranking websites is the sheer number of quality backlinks.
A backlink is simply a link coming from a different website to your own. The more quality backlinks that exists on the internet pointing back to your site results in your site ranking higher. (NOTE: backlinks are indexed by search engine spyders that continuously crawl the internet from site to site, and the time it takes for a backlink to be indexed varies depending on its location.) Keep in mind that the quality of a backlink is variable and KING.
So getting your website ranked higher is clear-cut if you can distinguish how search engines index sites. The goal is to set up as many backlinks as possible that pertains to quality content. If you can achieve this it will only be a matter of time before you see your website or blog listed on google page one.